SEO And Internet Marketing Unplugged

Some people call SEO and Internet marketing an art, but it is more of a science. There’s a precise way to go about building traffic and buzz for a website, and it works. All that needs be done is to understand and find out how it works, and what things to do or not to do.

SEO Basics: SEO is more about a better visitor experience, and figuring out ways to attract new visitors. From this viewpoint, it needs one to be an expert in a specific sector or field that the site caters to, rather than an SEO expert. All that really needs to be done is to be aware of the Google guidelines outlined in its webmaster section, and use a suitable platform like WordPress for a blog or joomla for a site that needs a robust CMS.

Keyword Tools: SEO begins with keywords, so before doing anything else, compile a list of keywords relevant to the website. All future activities, including those outlined below, depend in one way or other on this list. It is therefore imperative to get hold of a nice bunch of keywords with high query volumes that are actively being sought after by competitors.

SEO can be done manually, but it works better using keyword generation tools. The tools are more comprehensive and scientific in how they dig up and rate the keywords based on monetization value. The one that is used a lot is the keyword generation tool from Google Adwords, but there are other options like SpyFu, Wordstream, etc.

Onsite Optimization: The onsite optimization process essentially involves focusing the content on each page to match a specific keyword. Keywords in page titles and URLs matter a whole lot. Within the page content, the presence of keywords has to look natural and should not break the flow of the narrative. New landing pages can be created to target each keyword.

Using the right CMS and/or blog platform helps for including the keywords in all the right places, not to mention the ease of creating an internal linking structure with a good hierarchy, which is a good strategy for all Internet marketing practices. Design modification to enlarge fonts and optimize graphics can help the user experience and page loading speed. So does tweaking back-end scripts and shifting to a more powerful web server.

Link Building: Incoming links have a great deal of relevance, when it comes to the search algorithm. The link building campaign will reach out to established websites in the community and acquire link deals based on the keywords and the site’s content. There are also a few tricks of the trade, and if three way link partnerships or sitewide and blogroll links don’t ring a bell, it would be best to get hold of a professional to take care of it.

Analytics: Without a good way to analyze traffic, it’s hard to tell whether or not the site is going in the right direction. A good analytics script will offer everything from source referrals to keywords used, landing page data, demographics information about visitors and the time they spend on specific pages. Even more important is the ad clickthru information and conversion data, which highlights pages and ads that are doing well.

To summarize, there is no deep, dark secret behind SEO and internet marketing. Yes, there are tools and software that make life easier, and some tricks of the trade that can help the site grow faster. But the core of it is to have a good product/service to offer visitors, and lots of talent and hard work.

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