Video Search Engine Optimization Will Bring The Traffic
Written on November 14, 2009 – 12:21 pm | by Alexis Jameson
Video search engine optimization is the next step in ecommerce. The biggest hindrance to this type of product promotion was that not a lot of end users had enough bandwidth to run videos on their desktops. If they would try to, the video would take forever to download or the actual streaming would pause more than play. Now most homes have broadband access.
Most people would rather watch a video than read about a product. A video will often answer more questions then an article. And depending on your product, a video will explain many things that may be unclear in the beginning.
Regardless of how well you use search engine optimization, if your video is not well made and interesting, no one will watch it. So you need to work on the overall content and presentation of your video. Once you have a well made video, you can then begin to start using video search engine optimization strategies.
Some of the traditional steps are to create a file name for your video that has your website in it title. The entire idea is to direct traffic to your website. It is not very effective if the traffic does not have an idea as to where to go.
You will also want to have a wordy description liberally sprinkled with keywords on one of your web pages that describes your video. Search engine spiders will seek these pages and your titles out when they are crawling through pages.
YouTube and AOL video are two websites that are the most popular places to upload videos. When placing your videos on these websites, take advantage of the ability to use the title box. There is a limit to your amount of characters, so make them count. Also, remember that category counts. If you use the wrong category, that will impede anyone from finding your video.
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