When Is A Great Niche Market Not A Niche Market ?

Written on October 31, 2009 – 8:28 am | by Trevor Weir

Fast growing amongst the popular terminology being thrown around by online marketers is the term Niche Market. It would appear to be dominating their every conversation and for good reason. It is actually where the money is.

So, to the heart of it – what is Niche Marketing ? Is it another of those overhyped terms or does this fad have some legs?

So let’s see what its isn’t. – It isn’t something you can buy – It isn’t something you can make ( well not directly ) – It’s not a new job opening so don’t ask your boss for a transfer – And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.

Niche marketing example

Some would say that the definition of Niche marketing is narrowing down a broader need in the market places until one derives at a much more focused segment that has little or a smaller but reasonable number of competitors.

Marketing to those that – buy running shoes. Niche or not? Not – buy Nike running shoes. Niche or not. Not (What did that surprise you?) – buy marathon capable Nike runners. Niche or not. Uhmm you’re getting warmer. – buy high arched marathon capable Nike runners. Niche or not. Yes absolutely!

This last example sounds like a niche for sure. It has a narrow focus and we have eliminated several wider approaches to our target audience. So, should we run out and stock up on these specialty running shoes in anticipation of the demand?

Not even! You have heard this street english term before right? No, I am not keeping this niche area for myself, so don’t think I am holding back. Truth is, our premise of a niche marketplace sounds good but is unproven.

Don’t mistake an example of what the end product might look like with the actual process used to find that niche market. That was NOT the process, in fact, its not even close to the process. While the process can be done manually, you really need a tool since you want to examine and reject tens and tens of potential niches before settling on one to promote. And by the way, even if one of the niche tools highlighted this particular example and a week later 4 friends asked me for the same product I would still have some hesitations…

So was that a poor example of a Niche Market ?

So, that was a poor example right? Honestly, we dont know yet. People search using specific key phrases. A lot of people end up using the exact same key phrases. To determine whether this product is a niche product or not we need to plum information that only search engines or search engine tools similar to keywordwatcher normally possess. To further quantify all of that data really quickly, we would then need to go beyond even the search engine tools, to a new kind of product that combines the functionality of a search engine tool with niche marketing information

So, what kind of additional information does one need beyond how much competition is there and how many possible clients are searching for the product? This isn’t even the base of the 20 or more variables that a strong Niche software tool can hand a newbie in under a half a minute.

You may be someone with experience with keyword usage based on several of the great tools out there like KeyWordwatcher or the excellent google adwords tool that gives you exact number of potential clients for broad, phrase and exact searches. Perhaps even you were like me, thinking that I could use those excellent tools to find Niche Market products. Well, you probably can if you have an enormous amount of time, but a total newbie using specific niche software would blow us all out of the water due to the specificity of those tools now.

A software based Niche tool can be an extraordinarily powerful piece of arsenal for someone investigating this area. Most tools gave you competitiveness based on the number of sites that had the keyword in them, but most of us know that our search phrase is already on millions of websites but just a few hundred of those might be competitively attempting to get traffic based on that keyword. A Niche market tool, intuitively understands this and in this specific area searches for keywords in the titles, urls and domain names and comes back with a ranking. It can frequently open clickbank and other affiliate sites with your exact keywords to find affiliate products. Sometimes, these tools also understand article marketing and may directly find you an article for reprint.

Finding Niche Products is now so easy, even a newbie can do it. It does not require the in-depth type of intelligence that former adwords professionals used to use. Follow the links back to the videos. In 2 minutes you will be convinced.

Something new in keyword research. There is something called commercial intent. Microsoft’s ad center has an online program that enables one to see if a searched for phrase has more commercial intent than research behind it.

Discover what few people know about finding micro niche products quickly. Watch the impressive videos then take action. Uncover the secrets used to achieve startling niche keyword marketing success

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